New research by the Safeguard: Helmet Advocacy Initiative shows that action over three years could prevent over 1,100 deaths and 63,000 head injuries nationwide, supported by the FIA Foundation.  

Thai motorcycle-related deaths account for over 83% of the country’s traffic fatalities, and low rates of helmet use are a major factor. The Safeguard Initiative—a multi-sector coalition including the FIA Foundation and AIP Foundation — has launched a 2026-2028 Action Plan to bridge the gap between existing motorcycle helmet policy and the reality on the roads. The Action Plan aims to increase driver helmet use from 52% to 75% and passenger helmet use from 21% to 50% through four measures: improving helmet standards, market surveillance, law enforcement, and public awareness. 

“Wearing a quality helmet, properly worn, is the most effective way to save motorcyclists' lives, reducing the risk of death by up to six times and the risk of serious head injury by over 70%. While Thailand has helmet laws, they need to be communicated, implemented and enforced clearly and consistently to change behaviour on the streets,” said Aggie Krasnolucka, FIA Foundation Programmes Director. “The Safeguard Initiative brings together evidence, government leadership, and private sector responsibility to help close the gap between legislation and the current status quo to deliver lasting road safety change. 

“Ensuring road users are wearing safe and affordable helmets is one of the most effective and accessible ways to save lives on Thailand’s roads,” said Ratanawadee H. Winther, Chairperson of AIP Foundation Thailand. “This initiative reflects a shared commitment to move from policy on paper to a multi-billion baht impact on our economy and, more importantly, our families.” 

The initiative will begin with a 90-day pilot in the Khon Kaen and Chonburi regions and is projected to prevent 185 head injuries and save 537 million Baht in economic costs, primarily by reducing medical expenses and productivity losses due to injury. 

The Safeguard Initiative emphasises that sustainable improvements require coordinated action across regulation, manufacturing, and distribution. By aligning with the UN Global Goal to reduce road injuries and fatalities by 50% by 2030, Thailand is positioning itself for change. The country aims to transform its roads from some of the world's deadliest to a model of safe, sustainable mobility.